lull is a fictional branding concept created to challenge the public stigma surrounding mental illness. My creative package includes a logo, a full advertising campaign, and merchandise packaging designed to uplift and maximize consumer impact.
lull was conceived after identifying a record-high percentage of college students affected by anxiety and depression. This subscription service delivers a pill remedy that keeps users calm, happy, and balanced.
lull packaging
Generic pharmaceutical pill bottles generate a negative association with illness, prescription misuse and abuse.
lull challenges this connection by presenting itself differently. lull stands out on the shelves in cheery bright colors, and eco-friendly and user-friendly packaging.
